The merged minds of Saif Bakir and Emma Hedlund create designs that are beautifully balanced, bouncing between minimal and maximal, tailored and casual, simple and complex.
RUF is working on Common-swdn future on- and offine experience.

Christophe Lemaire´s ideal wardrobe is the perennial theme of his collections, timeless yet precise garments for each one to mix according to the mood and moment to creat a very personal uniform.
RUF designed Christophe Lemaire´s online experience.

Christophe Lemaire´s ideal wardrobe is the perennial theme of his collections, timeless yet precise garments for each one to mix according to the mood and moment to creat a very personal uniform.
RUF designed Christophe Lemaire´s online experience.

Christophe Lemaire´s ideal wardrobe is the perennial theme of his collections, timeless yet precise garments for each one to mix according to the mood and moment to creat a very personal uniform.
RUF designed Christophe Lemaire´s online experience.

This Bright Flash – Atelier collection
Art Direction & Web Design
2012
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the This Bright Flash collection and designed Erik Bjerkesjö´s online experience.

This Bright Flash – Atelier collection
Art Direction & Web Design
2012
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the This Bright Flash collection and designed Erik Bjerkesjö´s online experience.

This Bright Flash – Atelier collection
Art Direction & Web Design
2012
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the This Bright Flash collection and designed Erik Bjerkesjö´s online experience.

Lund & Lund, a well-renowned gentleman’s shop in Stockholm, has been trading since 1949 when Hans and Jesper Lund opened the store offering bespoke tailoring. Today the store has changed focus on made to measure suits, ready-made clothes and accessories.
RUF art directed, designed and photographed Lund & Lund´s online experience.

Lund & Lund, a well-renowned gentleman’s shop in Stockholm, has been trading since 1949 when Hans and Jesper Lund opened the store offering bespoke tailoring. Today the store has changed focus on made to measure suits, ready-made clothes and accessories.
RUF art directed, designed and photographed Lund & Lund´s online experience.

Lund & Lund, a well-renowned gentleman’s shop in Stockholm, has been trading since 1949 when Hans and Jesper Lund opened the store offering bespoke tailoring. Today the store has changed focus on made to measure suits, ready-made clothes and accessories.
RUF art directed, designed and photographed Lund & Lund´s online experience.

Tuss is a label for children’s clothes based in stockholm sweden. Minimalistic in color and design. Highest quality produced in small editions. Classic yet temporary aesthetic and functional.
RUF designed Tuss new online experience which serves as an international e-commerce storefront, and aims to provide a compelling and immersive brand experience, via rich imagery and dynamic, interactive features.

Tuss is a label for children’s clothes based in stockholm sweden. Minimalistic in color and design. Highest quality produced in small editions. Classic yet temporary aesthetic and functional.
RUF designed Tuss new online experience which serves as an international e-commerce storefront, and aims to provide a compelling and immersive brand experience, via rich imagery and dynamic, interactive features.

Galop Marquis – Atelier collection
Art Direction & Web Design
2011
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the Galop Marquis atelier collection and designed
Erik Bjerkesjö´s online experience.

Galop Marquis – Atelier collection
Art Direction & Web Design
2011
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the Galop Marquis atelier collection and designed
Erik Bjerkesjö´s online experience.

Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the shoe collection and designed Erik Bjerkesjö´s online experience.

Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the shoe collection and designed Erik Bjerkesjö´s online experience.

Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the shoe collection and designed Erik Bjerkesjö´s online experience.

Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the four latest atelier collections and designed
Erik Bjerkesjö´s online experience.

Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the four latest atelier collections and designed
Erik Bjerkesjö´s online experience.

Transmission – Atelier collection
Art Direction & Web Design
2011
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the Transmission atelier collection and designed Erik Bjerkesjö´s online experience.

Transmission – Atelier collection
Art Direction & Web Design
2011
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the Transmission atelier collection and designed Erik Bjerkesjö´s online experience.

Transmission – Atelier collection
Art Direction & Web Design
2011
Erïk Bjerkesjö’s vision is to develop thoughtful and elegant design that is innovative and alludes to post-modern synthesis. Each bespoke collection is manually produced by the designer himself together with skilled craftsmen in tuscany, italy.
RUF art directed the Transmission atelier collection and designed Erik Bjerkesjö´s online experience.

RUF is a digital creative agency that delivers artistic, strategic and technological solutions for the fashion, luxury, art and consumer lifestyle industries. We are focused on delivering cutting-edge solutions, which combine strategic intelligence and original creativity to give their clients a competitive advantage.
RUF
33 Cleveland Square
W2 6DD London
United Kingdom
+44 7544 690 362
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